Sr Dir, Live Category Activation
Company: eBay
Location: San Jose
Posted on: April 1, 2026
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Job Description:
At eBay, we're more than a global ecommerce leader — we’re
changing the way the world shops and sells. Our platform empowers
millions of buyers and sellers in more than 190 markets around the
world. We’re committed to pushing boundaries and leaving our mark
as we reinvent the future of ecommerce for enthusiasts. Our
customers are our compass, authenticity thrives, bold ideas are
welcome, and everyone can bring their unique selves to work — every
day. We're in this together, sustaining the future of our
customers, our company, and our planet. Join a team of passionate
thinkers, innovators, and dreamers — and help us connect people and
build communities to create economic opportunity for all. About the
Role The Senior Director, Live Category Activation will lead how
eBay’s categories come to life through live commerce. This leader
will translate strategic direction from category leaders into
engaging, scalable live experiences that connect buyers, sellers,
and inventory in new ways. They will define how categories perform
in live environments—from marketing and content to seller
enablement and pricing strategy—while ensuring consistency and
creativity across the program. This role requires a strategic yet
hands-on leader who can merge storytelling, category insight, and
operational rigor. They will help build the framework for live
commerce activation at eBay, enabling sellers to create compelling,
repeatable live shopping experiences that scale globally. Key
Responsibilities Build and scale Live categories and business in
North America Develop and execute playbooks, strategy for different
Live “formats” and category playbooks to scale eBay Live across
multiple categories Set the seller and buyer segments and strategy
for eBay Live to scale supply, demand and platform Manage
end-to-end execution for content and programming, activations, and
IRL events Partner with core category leaders, marketing, and
operations to align on inventory, content, and pricing strategies
Develop and execute live commerce activation strategies across
multiple categories. Partner with category leaders, marketing, and
operations to align on inventory, content, and pricing strategies.
Scale eBay Live programming into a globally replicable model. Build
scalable playbooks and seller training for using eBay Live tools.
Lead creative testing and highlight activations (e.g., eBay Live
Studio, Black Friday pilots). Explore opportunities to build or
enhance a content studio to support live commerce. Establish
frameworks to expand successful U.S. programs globally. Drive
strong collaboration between category, business development, and
operations teams. Serve as the thought leader on how eBay brings
category strategy to life through live formats. Requirements 12
years of experience in ecommerce, live commerce, digital retail, or
related strategic leadership roles. Proven ability to translate
business strategy into consumer-facing programs or activations.
Strong leadership and team management experience with
cross-functional collaboration skills. Deep understanding of
content, storytelling, and live shopping engagement strategies.
Experience developing scalable playbooks and frameworks for seller
enablement. Demonstrated creativity, strategic agility, and
operational excellence. Ability to thrive in a fast-moving,
ambiguous environment and deliver measurable result The base pay
range for this position is expected in the range below: $234,000 -
$312,400 Base pay offered may vary depending on multiple
individualized factors, including location, skills, and experience.
The total compensation package for this position may also include
other elements, including a target bonus and restricted stock units
(as applicable) in addition to a full range of medical, financial,
and/or other benefits (including 401(k) eligibility and various
paid time off benefits, such as PTO and parental leave). Details of
participation in these benefit plans will be provided if an
employee receives an offer of employment. If hired, employees will
be in an “at-will position” and the Company reserves the right to
modify base salary (as well as any other discretionary payment or
compensation program) at any time, including for reasons related to
individual performance, Company or individual department/team
performance, and market factors. Please see the Talent Privacy
Notice for information regarding how eBay handles your personal
data collected when you use the eBay Careers website or apply for a
job with eBay. eBay is an equal opportunity employer. All qualified
applicants will receive consideration for employment without regard
to race, color, religion, national origin, sex, sexual orientation,
gender identity, veteran status, and disability, or other legally
protected status. If you have a need that requires accommodation,
please contact us at talent@ebay.com . We will make every effort to
respond to your request for accommodation as soon as possible. View
our accessibility statement to learn more about eBay's commitment
to ensuring digital accessibility for people with disabilities. It
is unlawful in Massachusetts to require or administer a lie
detector test as a condition of employment or continued employment.
An employer who violates this law shall be subject to criminal
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Keywords: eBay, Manteca , Sr Dir, Live Category Activation, PR / Public Relations , San Jose, California
